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THE MAGIC TOUCH Downloadable PDF Version

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$10.00

(224 pages) Purchase The Magic Touch: Positively Extraordinary Customer Service and download it immediately. Exactly like the print version, only delivered electronically as a PDF file to read on your computer or pad. [Note that this version will not work on a Kindle or eReader! You’ll have to purchase that on Amazon.com here.]

The Magic Touch challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience re-imagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also includes in-depth discussion questions in each chapter to help teams peek behind the veil to ignite their professional brand of dazzling customer service that will grow clientele to a whole new level.

Successful businesses know that the most effective and least expensive way to distinguish a company from the competition is to provide dazzling customer service. Attempting to differentiate yourself from your rivals by slashing prices sacrifices profits and drives competitors to do the same. Improving quality is essential, but is often incremental and therefore invisible to consumers. However, riveting and memorable encounters with customers linger in their memories and transform them from mere shoppers into enthusiastic advocates for your business. Discover the twelve ways you can dazzle your customers, and learn specific techniques you can put to work right away as author, motivator, and speaker Billy Riggs reveals the secrets of rendering, The Magic Touch.

TABLE OF  CONTENTS

Preface………………………………………………………. 7

Introduction………………………………………………. 9

SECTION ONE:

THE OLD WAYS CHALLENGED

Chapter 1

Dazzle Them with Convenience…………………. 27

Chapter 2

Dazzle Them with Speed……………………………. 37

Chapter 3

Dazzle Them with Price……………………………… 45

Chapter 4

Dazzle Them with Service………………………….. 57

Chapter 5

Dazzle Them with Service Recovery……………. 71

 

Chapter 6

Dazzle Them with Status…………………………… 85

Chapter 7

Dazzle Them with Quality…………………………. 95

Chapter 8

Dazzle Them with Friendliness…………………. 105

Chapter 9

Dazzle Them with Relationship………………… 121

Chapter 10

Dazzle Them with Fun…………………………….. 131

Chapter 11

Dazzle Them with Atmosphere………………… 141

Chapter 12

Dazzle Them with User-Friendliness…………. 151

SECTION TWO: THE MAGIC TOUCH

Chapter 13

The Greatest Show on Earth……………………… 161

Chapter 14

The Critics Get Their Day………………………… 175

Chapter 15

Good Isn’t Good Enough…………………………. 189

About the Author……………………………………. 213

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