Billy uses and in-depth questionnaire to obtain pertinent information about your industry and audience. Then, he conducts a telephone appointment with whomever you designate to wrap up the final details. Many of our client audiences thought Billy was a part of the organization! In addition, Billy will, if you request, customize an illusion just for your meeting, building the trick around your company, organization, or profession. Often, the audience is surprised at the end to find that the points Billy made in his presentation actually spell out the name of your group. Yes! It’s that customized.